It’s nearly Pride season, and it’s hard not to get distracted by all the rainbows and glitter that start appearing in stores and online. Businesses and retailers are definately trying to pull in LGBTQ customers this time of year with everything from undies to shoes, but who’s really just interested in your rainbow colored dollars, and who’s actually working with the community to give back? The businesses profiled here are actually donating a percentage (or sometimes the entire thing!) to LGBTQ organizations around the country.
Need some new kicks for Pride? UnderArmor has teamed up with Athlete Ally, a non-profit that works to make sports more inclusive, to bring us a small but nice collection of shoes, tees and tanks this season.
This sock company has created a line of socks for Pride including gay, bi, pan, trans, ace and genderqueer colors for you to rock at Pride. $1 of each sale goes to the Trevor Project, a suicide prevention service with a focus on the LGBTQ youth community.
These rainbow Teva’s will lift you up, literally. Lesbian rockers Tegan and Sara have teamed up with Teva (second only to Birkenstocks in the lesbian shoe wardrobe) to create a special Pride-themed platform sandal. A whopping $15 of each purchase goes back to the Tegan and Sara Foundation which “stands for racial, social, and gender justice for LGBTQ+ girls and women.”
Lokai is all about balance, and all their brackets contain water from Mt. Everest and mud from the Dead Sea. Their special edition pride bracelet is decked out on rainbow colors, plus the signature black and white beads. Lokai works with many non-profits throughout the year from environmental to mental health orgs. $1 from each Pride bracelet will be going to LGBTQ charities and non-profits.
The Mouse is an ally! Disney has a new Pride collection this year with tees, backpacks, hats, water bottles and more. 10% of sales will go to GLSEN, which is dedicated to making schools and education safe for LGBTQ students.
Converse is a longtime LGBTQ supporter and one of the collections I look forward to seeing the most each year. In addition to their rainbow shoes and tees, they have some lovely trans flag colored gear as well. The collection supports two youth-based non-profits, the It Gets Better Project and the Massachusetts-based LGBTQ youth center, OUT MetroWest.
Express’ Love Unites Collection is one of the largest and most interesting Pride collections this year. From swimsuits and rompers, to blazers and tube tops, this collection is pretty darn fun. AND 25% of net sales goes to GLAAD, which is the largest and most influential org dealing with LGBTQ media and entertainment.
Need a sugar boost for Pride? Then you can snack on these rainbow colored treats with delight knowing that 10% of profits go towards the Ali Forney Center, which works with LGBTQ homeless youth. Dylan’s also offers some fun Pride accessories in addition to their candy.
If you are a fan of makeup, then you may have heard of Milk, who makes luscious makeup products that are all vegan and cruelty-free. This year they are offering a Pride makeup bag with some of their most popular products (and a glitter stick!) and donating 100% to The Gay, Lesbian, Bisexual and Transgender Community Center in NYC.
This queer-owned company has lots of fun Pride-themed tees, tanks and hats, and $1 of every item purchased goes to The Trevor Project. Passionfruit’s mission is “to create inclusive clothing and accessories that enable you to show your pride all year round while giving back to our community.”
Docs are back in a big way, and this year they are offering their flagship boot, with a rainbow attitude. A portion of sales of the shoe, rainbow laces and socks, will go to Trevor.