Here come the brides in a first of its kind ad for David’s Bridal

Wedding culture can often feel incredibly heteronormative, which is why it’s still a big deal when major players in the field turn up and support the LGBTQ community. David’s Bridal, one of the world’s largest wedding apparal retailers, just unveiled (excuse the pun) their new and more inclusive ad campaign, which features a same-sex couple on their big day.

The “Rewriting the Rules” ad features a lesbian couple dancing sweetly in front of their friends and family. This is the first time that David’s Bridal has included same-sex couples in their advertising, and it’s an important step in recognizing the importance and validity of our relationships. Hopefully this will encourage more in the bridal industry to follow suit (again, sorry for the bridal puns).


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