June officially kicks off Pride month for the LGBTQ+ community and that also means that companies are rolling out their collections to woo the community as well. Some do better than others (for example, Nike is taking heat for using the pink triangle symbol on their shoes), and while some donate all proceeds to community orgs, others are less specific as to where the support is going. If you want to make sure you know where your $ is going, there are smaller LGBTQ-owned companies that could use your support, and we’ll be posting about them tomorrow. In the meanwhile, here are some of the major players offering pride gear.
Disney: Fans of Disney will love the colorful Rainbow Mickey Collection where the mouse house is offering tanks, tees, sunglasses, and of course, ears, in celebration of pride. 10% of sales will be going to GLSEN, an organization that works to make education inclusive and schools safe for LGBTQ students.
Lane Bryant: The plus-size clothier has unveiled some sweet and sexy pride-themed pieces this year, including rainbow bralettes, swimsuits, sleep shorts and tees. The company has already donated $20,000 to GLSEN thanks to sales of the collection.
Kenneth Cole: KC has openly been a supporter of the LGBTQ community since 1993, much longer than most. This year they are offering their popular Kam shoe, in black or white, with an unmistakable rainbow stripe down the back. You can also pick up rainbow branded shirts, socks and caps.
Levi’s: The denim house has been a supporter of the LGBTQ community for some time as well, and this year’s collection includes tees, belts, shorts and even the signature Levi’s denim jacket.
Converse: This year, Converse teamed up with pansexual performer and activist, Miley Cyrus, for their pride collection. You can get colorful Chucks decked out in rainbow stripes or polka dots, plus pullovers and tees. All net proceeds from these sales will go to LGBTQ youth orgs like It Gets Better and Rainbow Youth.
Target: The big box store launched their pride line last year and has brought it back for 2018. They also offer the largest selection of pride themed items with t-shirts, accessories like enamel pins and patches, and even onesies for the kiddos.